PPC (Pay-Per-Click) Marketing Meaning. Pay-per-click marketing is an advertising channel where marketers generate ad impressions on a search engine, website, or social media platform and are charged on a per-click basis versus per impression. The bid amount may affect placement, but the advertiser only pays when their ad is clicked by an online.. PPC refers to a style of marketing that includes paying for advertisements. CPC, or cost-per-click, refers to the amount of money you spend on a single click on your ad. You set your CPC at the maximum price you're willing to pay per click on your ad. What you actually pay is determined by the following formula:

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![An Explanation of PayPerClick Advertising [Infographic] An Explanation of PayPerClick Advertising [Infographic]](https://senditrising.com/wp-content/uploads/2017/08/Send-it-Rising.png)
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How do I set up a pay per click campaign?
Pay-Per-Click (PPC) advertising is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically. This approach is crucial for rapid traffic generation and has the unique advantage of being.. Your ads can appear when people search for businesses like yours on Google, and you'll only pay per click. Jump to content Ads. Manage your Google account. Armani beauty increases conversions with responsive search ads. 61% increase in click-through rate and 11% increase in on-site conversion rate